Grow market share through balanced brand and demand

We work with B2B brands looking to move beyond the quarterly pipeline generation sprint, to build sustainable market share.

Trusted by Marketing Leaders at

Real pipeline growth flows from market share.

Every marketing leader faces relentless pressure for more pipeline at lower costs, but demand-only approaches hit diminishing returns - higher spend, less impact.

Companies that build mental availability through balanced brand and demand see the multiplier effect of gained market share:

  • Automatic consideration set inclusion

  • Faster deal velocity

  • Lower customer acquisition costs

It's not about choosing between brand or demand - it's about using both to create a multiplier effect on pipeline and revenue growth.

How we work

We position your brand to be the instinctive choice when buyers are ready to purchase, while improving the performance of your existing marketing initiatives.

Every organization's path to market share growth is unique. We tailor our engagement to your needs while following proven principles of marketing effectiveness. Ways to engage include:

  • We build, grow, and integrate your brand marketing foundations, from understanding your Ideal Customer Profile to identifying your Category Entry Points.

  • We integrate long-term brand marketing with short-term demand gen tactics, so you deliver on results while building a sustainable flywheel.

  • We map your content to your Category Entry Points, ensuring it resonates with your target customer.

  • We go beyond the MQL, building and education on key marketing metrics like Share of Voice and Share of Search; setting your team up for success.

  • Grow your team professionally and transform your program from the inside out by educating your team on marketing foundations in a personalized setting.

About us

Developed by former in-house marketing leaders and built with your business in mind, Storybook Marketing solves your most pressing marketing challenges through custom consulting and workshops.

Proud Partners of

6sense

Chili Piper

The CMO Club

Metadata

Follow us on LinkedIn

Ready to transform your marketing?

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!