Be the brand your buyers think of.
We help brands build marketing strategies & campaigns that put you in the consideration set.
Trusted by Marketing Leaders at
We help design your most effective strategy
Truly effective marketing balances brand with activation, working together as an effective combination. It’s a balance of effective and efficient.
Maintaining that balance is challenging. It takes the right strategy, built around strong effectiveness principles, developed into compelling content and creative, and with a measurement framework that is built to view both brand and activation effects.
And it has to meet the politics of the organization.
We work with teams to build that right foundation, assisting as deeply into the strategy and campaign execution as needed, resulting in:
More consideration set inclusion
Faster deal velocity
Lower customer acquisition costs
How we work
Every client program is different, so we build our engagements to meet where you are.
We partner with companies all the way from full-embedded long-term engagements to short-term projects and consulting.
And, while every program is unique, we believe there are core pillars to bringing the right transformation:
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Companies with a view of the bigger market have a strategic advantage over those who are making decisions using only their internal data.
Knowing the interest levels of your brand, especially within the context of the full market, gives strategic visibility into opportunities and threats long before it’s too late to react, and before the competition.
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The primary goal of brand marketing is to increase the likelihood of being considered by buyers as they come in-market, which requires a very different strategy approach.
To ensure maximum effectiveness and efficiency, the strategy should be deeply focused on key demand points, built off of a clear understanding of the consideration and buying process.
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Discrete measurement for brand and demand allows for a clear view of the balance of long-term recall and short-term activation.
This ensures that brand efforts can be viewed through the right measurement and timeframe.
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Marketing to the ~95% who are not currently in-market requires a very different approach to demand generation strategies. Buyers consume messaging differently, and respond to different content approaches.
The goal of brand marketing is to be remembered and recalled, which requires a strong understanding of System 1 thinking, distinctive brand assets, and creative brand storytelling.
Ready to transform your marketing?
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!
About us
Developed by former in-house marketing leaders and built with your business in mind, Storybook Marketing solves your most pressing marketing challenges through custom consulting and workshops.
Proud Partners of
6sense
Chili Piper
The CMO Club
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