Balancing

Brand Building and

Demand Generation

in B2B SaaS

Our new report dives into the theories and how-to strategies for balancing long-term brand with the short-term results you need to be successful in marketing.
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Be the brand they think of.

Secure Your Place in the Buyer's Consideration Set
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Trusted by Marketing Leaders At:

Proud Partners of

Come to buyer's minds when it matters most

When your buyers are ready to purchase, is your solution top of mind?

Storybook ensures your brand is a natural choice when buyers are actively seeking solutions, while enhancing your current marketing efforts.
About Us

Putting you in the Consideration Set

We position your brand to be the instinctive choice when buyers are ready to purchase, while improving the performance of your existing marketing initiatives.

Brand Foundations

We lay the groundwork for brand recall and preference by looking at your Category Entry Points and Mental Availability.

Strategic Campaign Architecture

We ensure every marketing effort contributes to both immediate business needs and long-term brand building.

Content Creation & Activation

We move beyond tactical execution to drive sustainable growth, so that your brand consistently shows up in relevant, valuable ways across multiple touchpoints.
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Why Our Approach Drives Comprehensive Results

Focuses on buyer behavior: We align your brand with real purchase triggers and decision-making processes
Enhances brand recall: We make your brand easily remembered when it matters most, boosting all marketing efforts
Expands market presence: We increase your visibility beyond just active buyers, capturing future opportunities
Amplifies current marketing efforts: Our strategies seamlessly integrate with and enhance your existing programs for immediate impact

Don't just take our word for it...

“An absolute game changer”

They are the perfect blend of strategic expertise and hands-on execution, making them an indispensable asset for any ambitious startup aiming to scale rapidly.If you want to drive growth through performance marketing, working with Storybook Marketing is non-negotiable.

Hannah
Director of Content Marketing,
Rewind Software
Jen Le - Phrasee

“One of a kind service”

They laid out the groundwork for a much-needed mindset shift that enables us to generate better leads and support our pipeline goals/ Within a month of implementing their ideas, we’ve saw a dramatic increase in awareness, leads and traffic to our website. I would not hesitate to tap their expertise again.

Jen
VP of Marketing, Phrasee

"Seamless"

Working with Storybook was seamless. The combined experience they brought was valuable in an educational capacity as well as in successfully meeting our project goals - I would not hesitate to bring Storybook back on board.

Vicky
Sr. Director, Revenue Operations,
Kibo Software

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