Brand Measurement Certification

Become an expert in using search behavior to track brand awareness, competitor behavior, and market share shifts.

As a certified training partner of MyTelescope, we’ll ensure you are a confident expert in brand measurement using search data, with options that meet your needs. You’ll be equipped with the skills and principles of brand and marketing tracking, ready to action on the data that impacts your marketing strategy.

How it works

We offer different levels of training, depending on your needs, all delivered in live 1:1 or dedicated team engagements. Our goal is to ensure you leave with the confidence to begin implementing MyTelescope in your programs.

We offer two tiers - the core MyTelescope certification, giving you all you need to begin accurate brand tracking, and a deeper masterclass engagement which will develop strategic brand marketing skills to action on the insights in your campaigns.

  • Foundational theory and education on brand and category tracking, building a strong foundation in the principles of share and search data to create confidence in using, interpreting, and actioning on data insights.

  • Multiple working sessions within MyTelescope to build out real dashboards, investigate narratives and insights, and workshopping to include this within existing client reporting frameworks.

  • We want you to leave certification with the confidence to built, report, and act on your data. We bring the Storybook consulting into certification, partnering with you as you build our your first views and dashboards.

  • Level up your brand marketing skills with Advanced Certification. Including everything in the Standard option, this is an in-depth 1:1 coaching series, building the strategic skills to interpret and action on MyTelescope data, including:

    • Building and reporting complex brand and market views

    • Conducting strategic competitive analyses and market trend insights

    • Core brand marketing theory and strategy training

    • Category Entry Point education for content and campaign planning

Pricing

Certfication is per user. For group pricing, fill out the form below.

Become a MyTelescope certified user with a live 1:1 training. In this 2hr training, you’ll gain the foundational understanding of search data and brand tracking, as well as a hands-on training to build accurate and actionable views within MyTelescope.

Completion Time: 2 hrs

Please note this does not include MyTelescope license, and pricing is per certified user. Contact us for team training pricing.

Standard Certification

$499

Advanced Certification

$1,950

Level up your brand marketing skills with Advanced Certification. Including everything in the Standard option, this is an in-depth 1:1 coaching series, building the strategic skills to interpret and action on MyTelescope data, including:

  • Building and reporting complex brand and market views

  • Incorporating internal data into reporting for full-funnel insights

  • Conducting strategic competitive analyses and market trend insights

  • Core brand marketing theory and strategy training to action on data

  • Category Entry Point education for content and campaign planning

Completion Time: 6-8 hrs

Custom Needs?

Looking for something more custom, such as full team training? Fill out the form, and we’ll set up time to talk.