When your lead generation isn't working anymore...

Our methodology balances the need for short-term results with the crucial task of long-term brand building. By understanding and implementing this approach, which draws from established marketing principles and our experience at Storybook, B2B SaaS marketers can create sustainable growth strategies that align with fundamental marketing principles and economic realities.

Step 1: Map the Buyer's Journey
‍We identify the key moments and triggers that prompt buyers to consider solutions like yours, aligning with your current marketing touchpoints.Outcome: A comprehensive understanding of when and where your brand needs to be visible to maximize impact.

Step 2: Create Distinctive Brand Assets
We develop unique, memorable brand elements that set you apart in a crowded market and enhance your existing campaigns.Outcome: A suite of versatile brand assets that boost recognition and recall across all marketing efforts.

Step 3: Maximize Brand Exposure
We implement strategies to ensure your brand is consistently visible to all potential buyers, amplifying both long-term brand building and short-term demand generation.

Built on marketing fundamentals

While there is always a new acronym, framework, and tactic on the scene, there are also some timeless principles in marketing, that are backed by decades of data and research.

We apply these to your program, while still working within the politics of your organization, to make sure you build awareness while still hitting your goals. Every engagement is different based on your customized needs, there are consistent elements that you’ll find in every Storybook engagement.

Brand & Demand

Leveraging the flywheel effects from brand and demand synergies, we rebuild your marketing program with initiatives and campaigns that can boost results in the short-term, while driving long-term brand building.

Marketing That's Remembered

Coordinated content and activition programs that aren't just clicked on -- we build programs that earn attention and build brand associations so you stay top of mind when the moment is right

Category Entry Points

It's not enough to be known; you need to be known for solving specific problems. We map your audience's current CEPs so you can activate strategy brand and demand to be the brand they think of

Mental Availability

Triggered brand recall comes from being 'easy to mind'. We build programs that create and refresh those memory structures.

The art and the science

Rooted in marketing principles and scientific foundations, we marry the science of marketing and buyer psychology with the art of creative storytelling. Reach your marketing goals with a cohesive brand narrative that can persuade your audience (and your internal teams).

Your most effective program

Marketing success comes not just from being known, but from being thought of. The brands that comes to mind during those key buyer moments are the ones who win.

Helping B2B SaaS brands to become that thought-of brand is what we do.

At Storybook Marketing, we specialize in helping B2B SaaS companies implement the Brand & Demand Campaign approach. Our team of experienced marketers can guide you through the process of balancing brand building and demand generation to drive sustainable growth for your business.

True Strategic Partner

We never stop putting our expertise to work in your program. With structured methodologies and on-demand meetings - we're a true strategy partner.

Full-Service Execution

We'll own the strategy development of your buyer journey map all the way through execution of content development and activition, and everything in between.

Premium Content & Activation

Creating awareness and recall requires best-in-class creative and copy, and we've got you covered with a full turnkey creation solution

Full Stack Expertise

Great marketing needs to work within the complexities of your sales and marketing ops setup, and we bring a deep knowledge that ensure your program has a holistic view.

Embedded with Your Team

Great collaboration doesn't work from a distance, and neither do we. We act as a true extension of your team, working in your channels and systems.

Flat-rate Pricing

We work on a simple retainer-based model, ensuring that you don't experience any billing surprises or penalties, keeping or incentives in line with yours.

What makes us different?

Storybook was built from a career of being in-house marketing leaders.

Before Storybook, we were marketers. We know what it’s like to feel like there are never enough hours in a day, or to wonder if you’re ever going to have a clear enough picture of your data. We know what it’s like to have real goals to hit, and to need strategies that actually work.

For our clients, that means:

Flexibility for when priorities inevitably change

We think and report in the same metrics as you

We go beyond the lead for a full-funnel view

We don't bring playbooks; we build strategies

Marketing is not one-size-fits-all, and your program needs to be built through your unique lens and needs. Setting up your strategy happens in close partnership with you, with hands on workshops to create exactly the program you need.

Full historical program audit

Messaging workshop

Audience and channel research

We focus on the marketing fundamentals that are proven to work.

We bring a marketing expertise to programs that are based on proven, evidence-based concepts and not passing fads. Your program needs to work, so we focus on what's proven to:

Brand awareness, recall, and salience strategies

Category Entry Point (CEP) messaging

Mental & physical availability process

We bring all of the capabilities you need, without agency micro-mangement.

Storybook was built slowly, and by listening to clients. We've built out the team that brings exactly the skills you need, but without any of the headache that comes with classic agency structure.

Embedded in your comms channels for real-time communication

Asynchronous work is in our DNA

We bring ideas that move programs forward

Our flat-rate retainer means no surprises, and fully alligned incentives.

We intentionally keep our pricing independent, and don't charge you more if your budget goes up. Our focus stays on you getting more results, not just more spend

No budget increase fees

No punishment for growing your program

Make choices that help you grow, not save money

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