Data Literacy: Deep Dive into Terminology - Episode 2
In the second episode of the series, Liam Moroney and Dale W. Harrison dive deeper into elements of data literacy, including:
- Types of Metrics – Descriptive, Diagnostics, Predictive, Prescriptive
- Causal Literacy – Correlation vs. Causation
- MTA, MMM, Incrementality & Holdouts
- Zombie Numbers & Marketing Myths
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