STORYBOOK ACADEMY COHORT

Giving you the power to proactively build your brand marketing - and career

Join an intimate group of marketers in this 5-week program where you'll master the fundamentals of brand theory and strategy, as well as developing a tactical roadmap to integrating brand and demand into your own program — all while building lasting connections with industry peers. Through live sessions, hands-on working sessions, and exclusive access to Liam Moroney and the Storybook team, you'll develop the skills and confidence to bring brand marketing to your team; elevating your marketing success and career growth.

Storybook Academy Cohort

$1,750

Connect and collaborate in a close group of 8-12 marketers and get access to:

  • 5 LIVE core sessions (90 mins) across 5 weeks

  • 2 optional LIVE working sessions

  • 1 LIVE Q&A session with the Storybook team

  • Brand marketing investment pitch deck and additional resources

  • Networking and access to private Slack channel

  • Life-time membership in cohort with quarterly reunion sessions and access to LinkedIn group

  • Exclusive content and swag

This cohort is for you if…

…you’re tired of missing targets quarter-over-quarter

…feel like you could be doing marketing more effectively and efficiently

…you’ve heard of brand marketing, but you don’t know where to start

…you don’t know how to integrate brand into a demand generation heavy program

…you believe in brand marketing, but you don’t know how to convince your CEO to invest in it

…you’re looking to grow your career and develop your professionals skills

Meet Your Host: Liam Moroney

Liam is the co-founder and CEO of Storybook Marketing.

Before starting Storybook, Liam spent 15 years as a marketing leader in the startup space, with a deep focus on demand generation, brand marketing, and content strategy.

Course Curriculum

Introduction to Brand Marketing Theory

Rethinking Content & Category Entry Points

Brand Marketing Fundamentals

Internal Politics: Making the Case for Brand Marketing

Brand Tracking & Measurement

Optional Working Sessions: Category Entry Points & Share of Search

FAQs

  • This specific cohort is designed for mid-level marketers who work in the B2B marketing/SaaS industries. Ideally this is someone with a bit of experience in demand generation who believes in the value of brand marketing and wants to learn more.

  • This course focuses specifically on brand marketing. While we may touch on certain topics, this is not an ideal course if you’re looking to dive deep on: SEO, AI, Demand Gen, or Marketing Operations.

  • The cohort has five 90-minute live sessions we ask you make the best effort to attend. They will be recorded should you need to miss, but you will miss out on the collaboration and interaction. There’s two additional sessions and a Q&A session that are optional. Remember, you get out what you put in. There’s also take-away resources and recommended assignments to further your learning. We estimate this cohort will require 2-3 hours a week.

  • Most companies have professional development budgets. Need help asking for budget? Try this template:

    There's a 5-week live course on brand marketing that I'd like to take. It teaches marketers the fundamentals of brand marketing and how to tactically integrate it into a demand generation program, so our marketing is more effective and efficient. An outcome of the program is a completed presentation I can bring back to the team/leadership.

    The instructor is Liam Moroney, Founder & CEO of Storybook Marketing. He’s had over 15 years of experience leading B2B SaaS marketing programs. As part of the course I'll get direct access to him and his team at Storybook. 

    It's $1,750 for the program. Do we have a professional development budget/Can I expense this?

  • Each session will have take-away resources that are optional to complete. If you join the working sessions, we highly recommend doing the after-session work to prepare, so you can use the time wisely. Remember: you get out what you put in.

  • The five core sessions will be recorded, but the working sessions will not, due to the collaborative nature of them. We highly encourage you make the best effort to attend live.

  • You will have access to a private Slack group for the duration of the five weeks. Upon graduation, you’ll be invited to join the private LinkedIn community. There will also be some social shout outs and sharing assets to create community with your cohort outside the sessions.

  • Each cohort is limited to a max of 12 people, so you will be in an intimate group the entire time.

  • All refunds will be reviewed on case-by-case basis. Please contact us for more details.