The Storybook Worldview

To drive real company growth, companies need to embrace a true marketing effectiveness approach - balancing long and short term marketing for optimal results. 

However, accomplishing this is not an easy task, especially when it involves change management from a performance marketing mindset.

That’s where Storybook has focused its mission.

We believe that there are 4 core pillars to make the transformation:

Market & Category Understanding

Companies with a view of the bigger market have a strategic advantage over those who are making decisions using only their internal data.

To win market share you need to gain an understanding of the market. Knowing whether the category is growing, stable, or declining is critical to thinking about brand deployment. 

How we help:

  • Market Share Analysis

  • Competitive Landscape Analysis

  • Share of Voice (SoV) analysis & strategy

Brand Marketing Strategy

The primary goal of brand marketing is to increase the likelihood of being considered by buyers as they come in-market, which requires a very different strategy approach.

To ensure maximum effectiveness and efficiency, the strategy should be deeply focused on key demand points, built off of a clear understanding of the consideration and buying process.

How we help:

  • Brand strategy development

  • Category Entry Point / Demand Point mapping

  • Channel & measurement strategy

Brand & Activation Measurement

To balance brand and demand, programs should have discrete measurement for each, integrated together in campaigns. This allows for a clear view of the balance of brand building and activation, as well as ensuring that brand efforts can be viewed through the right measurement. 

How we help:

  • Brand & Demand measurement framework development

  • Training in balanced brand/activation measurement and reporting

  • Building and implementing new measurement

Brand Content & Campaigns

Marketing to the ~95% who are not currently in-market requires a very different approach to demand generation strategies. Buyers consume messaging differently, and respond to different content approaches.

Additionally, the goal of brand marketing is to be remembered and recalled, which requires a strong understanding of System 1 thinking, distinctive brand assets, and creative brand storytelling.

How we help:

  • Content & campaign strategy design

  • Distinctive brand assets consulting

  • Content distribution strategy

Custom services, custom pricing

Every organization's path to market share growth is unique. We tailor our engagement to your needs while following proven principles of marketing effectiveness.

From short-term projects to set your strategy up for short and long term success, to deep engagements where we become embedded partners - we build the right deliverable for you and your budget.

Contact us for an introductory consulting call and custom quote.

Don’t just take our word for it.

  • Person wearing a denim jacket and a headband, indoors with books in the background.

    “An absolute game changer. They are the perfect blend of strategic expertise, making an indispensable asset for any ambitious startup aiming to scale rapidly. If you want to drive growth, working with Storybook Marketing is non-negotiable.

    Hannah

    Director of Content Marketing,
    Rewind Software

  • Smiling person with shoulder-length hair wearing a patterned top against a plain background.

    “They laid the groundwork for a much-needed mindset shift that enables us to generate better leads and support our pipeline goals. Within a month of implementing their ideas, we’ve saw a dramatic increase in awareness, leads and traffic to our website. I would not hesitate to tap their expertise again."

    Jen

    VP of Marketing, Phrasee

  • Woman smiling in a patterned blouse against a plain background

    "Working with Storybook was seamless. The combined experience they brought was valuable in an educational capacity as well as in successfully meeting our project goals - I would not hesitate to bring Storybook back on board."

    Vicky

    Sr. Director, Revenue Operations,
    Kibo Software