Recommended Reading for Marketing Leaders

In today's rapidly evolving B2B SaaS landscape, marketers are finding themselves at a crossroads. Traditional demand generation tactics are losing their effectiveness, prompting a need to reassess our fundamental approach. 

At Storybook Marketing, we believe the path forward lies in returning to scientific and academic principles that form the bedrock of effective marketing. To support this shift, we've curated a comprehensive reading list that delves into these critical marketing foundations so you can rethink your marketing strategy, challenge your assumptions, and gain fresh insights to drive meaningful results in an era where conventional wisdom falls short. 

Bookmark this page for future reference. 

P.S. We link these sources for your convenience and we assure you that there are no kick-back links :) 

‍Liam’s Recommendations: 

1. "How Brands Grow" by Byron Sharp

2. "The Long and Short of It" by Les Binet and Peter Field

3. "Marketing Management" by Philip Kotler

4. "Playing to Win: How Strategy Really Works" by A.G. Lafley and Roger L. Martin

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‍Cami’s Recommendations: 

1. “Made to Stick” by Chip Heath & Dan Heath 

2. “The Innovator’s Method” by Nathan Furr & Jeff Dyer 

3. “Hey Whipple, Squeeze This” by Luke Sullivan & Edward Boches

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Braeden’s Recommendations:

1. The 22 Immutable Laws of Marketing

2. How B2B Brands Grow