Welcome to the Brand Health Survey for Marketing Leaders. This comprehensive survey is designed to help you assess the overall health and performance of your brand in today's competitive market landscape. By focusing on key metrics that span both brand perception and demand generation, this survey provides a holistic view of your brand's standing and effectiveness.

At Storybook Marketing, we believe the path forward lies in returning to scientific and academic principles that form the bedrock of effective marketing. To support this shift, we've curated a comprehensive reading list that delves into these critical marketing foundations. 

In the ever-evolving landscape of B2B marketing, one concept that has gained significant traction in recent years is the idea of Category Entry Points (CEPs). We’re here to break down the concept of CEPs and give tangible advice on how to start implementing these into your program – and why it’s worth it.

This framework operationalizes the Brand and Demand methodology, a pioneering approach to integrated marketing campaign planning. At its core, this methodology recognizes the critical balance between long-term brand building and short-term demand generation in B2B SaaS marketing.

Understand and map your Category Entry Points to identify strategic gaps in your marketing program with this easy-to-use mapping guide.

One concept that has gained significant traction in recent years is that of Category Entry Points (CEPs), developed by the Ehrenberg-Bass Institute. To effectively leverage CEPs, it's essential to understand two key components: symptoms and triggers.

The two critical pillars of marketing are effectiveness and efficiency. Liam Moroney explores how these pillars interact and impact growth in B2B SaaS companies.