Deep Dive into Terminology | Data Literacy for Marketers | Ep. 2

Data Literacy
Written By Cami Bartel

In the second episode of the series, Liam Moroney and Dale W. Harrison dive deeper into elements of data literacy for B2B SaaS marketers, including:

  • Types of Metrics – Descriptive, Diagnostics, Predictive, Prescriptive

  • Causal Literacy – Correlation vs. Causation

  • MTA, MMM, Incrementality & Holdouts

  • Zombie Numbers & Marketing Myths

Cami Bartel
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What is Data Literacy & Why Do Marketers Need It | Data Literacy for Marketers | Ep. 1
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Impact of Time Lag & Why You Can’t Trust ROI | Data Literacy for Marketers | Ep. 3