What is Data Literacy & Why Do Marketers Need It | Data Literacy for Marketers | Ep. 1

As British statistician George Box said, "all models are bad, but some are useful."

Knowing how to recognize the ones that are wrong is where data literacy comes along. And in marketing, especially B2B, there is unfortunately a lot of wrong.

Join consultant Dale W. Harrison and Storybook founder and CEO Liam Moroney as they talk through some of the principles of data literacy in marketing, as well as tackling some of the data myths that keep showing up.