The Problem with Forecasting | Data Literacy for Marketers | Ep. 4

In episode four of the series, Liam Moroney and Dale W. Harrison discuss the problems with "working backwards from success."

The B2B SaaS industry has for years been obsessed with the idea of predictable revenue, but how we back into that predictability really matters.

We're going to talk about predictive models, and the mistakes that commonly come up with them from a data perspective.