Performance Metrics v. Future Forecasts | Data Literacy for Marketers | Ep. 5

In episode five, Liam Moroney and Dale W. Harrison are going deep into a topic that is a major problem in the B2B SaaS industry - knowing the difference between data about what already happened in the past vs what may happen in the future.

Performance metrics and forecasts continue to find themselves blended together and treated the same, to the detriment of our ability to use them.