Differentiation: Is It Important in B2B Marketing? | Data Literacy for Marketers | Episode 11

Is Differentiation REALLY that important?

On this week's Data Literacy for Marketers, Liam Moroney and Dale Harrison going to talk through one of the more debated things in marketing.

This is going to be a speculative topic - that neither have completely formed opinions on.

The running hypothesis - differentiation is a nice to have where possible, but far less vital for successful revenue growth than most B2B marketers imagine.