Performance Marketing | Data Literacy for Marketers | Ep. 10

If performance marketing is entirely activating on long-term brand marketing memories, how then should we think about it from a data perspective?

That’s exactly what Dale and Liam are going to be talking about on this week’s episode.

For a long time, we’ve over-credited performance marketing through attribution tools, but that doesn’t mean the solution is to disregard its impact.

We need to understand the role it plays, and the impact it has on the memory traces built by brand awareness.